There’s a ton of pressure to choose the right platforms when you start running PPC campaigns. The right platforms are key to both immediate and long-term success, allowing you to hopefully reach the right audience at the right cost. One of the decisions that many marketers will end up making is whether they want to use Google Ads, Microsoft Ads (which includes Bing Ads), or a combination of the two. Each platform has its own unique advantages, and both can benefit the vast majority of businesses. Both channels are extremely similar and offer many of the same functionality, but there are a few core differences that impact how advertisers use them.
If you’re wondering which platform whatsapp database is right for you, it’s helpful to understand the key differences between Google Ads and Microsoft Ads. Let’s take a look at the most important differences between both options and discuss exactly what they mean for you. 1. Google Ads Has a Higher Search Volume and Competition In what’s likely a surprise to no one, Google has a much higher search volume than Microsoft’s Bing. And when we say “higher,” we mean it—Google has almost 75% of the market share for online searches, while Bing only has a 12.18% share of searches.
Google clearly has the advantage in terms of potential reach as a result. There are more users you can connect with, and more searches you can likely appear in. That being said, there is a big downside. Higher search volume automatically attracts more advertisers, driving up the competition significantly. Higher competition means that it’s more difficult to get a high percentage of the impression share and that costs go up (we’ll look at this in a second). The more advertisers that you’re competing against in the market, the more difficult it will be to attract user attention or even to get in front of your target audience.